As a small business, one of the most important things you can do is engage with your customers on social media. By liking, sharing, and commenting on their posts, you can increase the visibility of your brand and reach more potential customers. While this may seem like a simple task, it is actually very important to the success of your business. The social media algorithms help businesses get seen by more people because higher engagement is equated to a post’s quality. Therefore, the more likes, comments and shares a post has, the more likely it is to be boosted on social media. So make sure to take some time each day to connect with your customers on social media!
As a consumer, you have the power to promote your favorite local brands through social media simply by engaging with their content. This means that the business will spend less money on ads and marketing. While this may seem like a small thing, it can make a big difference for businesses who are trying to reach a wider audience. So next time you see a post from your favorite local store or restaurant, take a minute to show your support and give it a like!